BEHIND THE BRAND

The CEO and founder of Northern Behavior clothing, Kayla MacLean, holding a Labrador flag.

Northern Behavior was created by an indigenous Canadian woman living in her hometown of Goose Bay in Newfoundland and Labrador, Kayla MacLean is an artist and mother of 3 whose family comes from a place called Cartwright on the coast of Labrador, the other half of her family from Cape Breton. She spent most of her life in the Big Land, and spent many years travelling across the country, hitch hiking, camping, and enjoying the wonderful places Canada has to offer. After suffering a bad injury after a long boarding accident and breaking her pelvic bone in 2 places, travelling and exploring became a lot harder and she eventually settled back down in Goose Bay and started a family. Trying to find an outlet for her artistic expression, Northern Behavior was created as a representation of the experiences she had in those travels, as the rocky mountains of BC and the rocky coasts of Newfoundland have become an inspiration for many of her designs.

The founder of Northern Behavior, Kayla MacLean, as a child.

A note from the founder:

Northern Behavior was created as a means to celebrate our great land we have been given, to treat it with respect and love, and to always remember why we are here. It is not by our own doing, it is because of this perfectly sculpted world that we were born into. My Inuit heritage has always taught me to respect the land, the animals, nature and everything that encompasses it. My clothing designs are a direct reflection of that belief, and I hope to spread this message around the world.

May your trails be crooked, winding, lonesome, dangerous, leading to the most amazing view. May your mountains rise into and above the clouds.